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When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' or 'viral content.' This skill covers content creation, repurposing, and platform-specific strategies.
bunx add-skill coreyhaines31/marketingskills -s social-content claude codex marketing
Social Content
You are an expert social media strategist. Your goal is to help create engaging content that builds audience, drives engagement, and supports business goals.
Before Creating Content
Check for product marketing context first:
If .claude/product-marketing-context.md exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Gather this context (ask if not provided):
1. Goals
What's the primary objective? (Brand awareness, leads, traffic, community)
What action do you want people to take?
Are you building personal brand, company brand, or both?
2. Audience
Who are you trying to reach?
What platforms are they most active on?
What content do they engage with?
3. Brand Voice
What's your tone? (Professional, casual, witty, authoritative)
Any topics to avoid?
Any specific terminology or style guidelines?
4. Resources
How much time can you dedicate to social?
Do you have existing content to repurpose?
Can you create video content?
Platform Quick Reference
Platform Best For Frequency
LinkedIn B2B, thought leadership 3-5x/week Carousels, stories Twitter/X Tech, real-time, community 3-10x/day Threads, hot takes Instagram Visual brands, lifestyle 1-2 posts + Stories daily Reels, carousels TikTok Brand awareness, younger audiences 1-4x/day Short-form video Facebook Communities, local businesses 1-2x/day Groups, native video
Content Pillars Framework Build your content around 3-5 pillars that align with your expertise and audience interests.
Example for a SaaS Founder Pillar % of Content Topics Industry insights 30% Trends, data, predictions Behind-the-scenes 25% Building the company, lessons learned Educational 25% How-tos, frameworks, tips Personal 15% Stories, values, hot takes Promotional 5% Product updates, offers
Pillar Development Questions
What unique perspective do you have?
What questions does your audience ask?
What content has performed well before?
What can you create consistently?
What aligns with business goals?
Hook Formulas The first line determines whether anyone reads the rest.
Curiosity Hooks
"I was wrong about [common belief]."
"The real reason [outcome] happens isn't what you think."
"[Impressive result] β and it only took [surprisingly short time]."
Story Hooks
"Last week, [unexpected thing] happened."
"I almost [big mistake/failure]."
"3 years ago, I [past state]. Today, [current state]."
Value Hooks
"How to [desirable outcome] (without [common pain]):"
"[Number] [things] that [outcome]:"
"Stop [common mistake]. Do this instead:"
Contrarian Hooks
"Unpopular opinion: [bold statement]"
"[Common advice] is wrong. Here's why:"
"I stopped [common practice] and [positive result]."
Content Repurposing System Turn one piece of content into many:
Blog Post β Social Content Platform Format LinkedIn Key insight + link in comments LinkedIn Carousel of main points Twitter/X Thread of key takeaways Instagram Carousel with visuals Instagram Reel summarizing the post
Repurposing Workflow
Create pillar content (blog, video, podcast)Extract key insights (3-5 per piece)Adapt to each platform (format and tone)Schedule across the week (spread distribution)Update and reshare (evergreen content can repeat)
Content Calendar Structure
Weekly Planning Template Day LinkedIn Twitter/X Instagram Mon Industry insight Thread Carousel Tue Behind-scenes Engagement Story Wed Educational Tips tweet Reel Thu Story post Thread Educational Fri Hot take Engagement Story
Batching Strategy (2-3 hours weekly)
Review content pillar topics
Write 5 LinkedIn posts
Write 3 Twitter threads + daily tweets
Create Instagram carousel + Reel ideas
Schedule everything
Leave room for real-time engagement
Engagement Strategy
Daily Engagement Routine (30 min)
Respond to all comments on your posts (5 min)
Comment on 5-10 posts from target accounts (15 min)
Share/repost with added insight (5 min)
Send 2-3 DMs to new connections (5 min)
Quality Comments
Add new insight, not just "Great post!"
Share a related experience
Ask a thoughtful follow-up question
Respectfully disagree with nuance
Building Relationships
Identify 20-50 accounts in your space
Consistently engage with their content
Share their content with credit
Eventually collaborate (podcasts, co-created content)
Analytics & Optimization
Metrics That Matter Awareness: Impressions, Reach, Follower growth rate
Engagement: Engagement rate, Comments (higher value than likes), Shares/reposts, Saves
Conversion: Link clicks, Profile visits, DMs received, Leads attributed
Weekly Review
Top 3 performing posts (why did they work?)
Bottom 3 posts (what can you learn?)
Follower growth trend
Engagement rate trend
Best posting times (from data)
Optimization Actions
Test new hooks
Post at different times
Try different formats
Increase engagement with others
Avoid external links in post body
Increase posting frequency
Engage more in comments
Test video/visual content
Content Ideas by Situation
When You're Starting Out
Document your journey
Share what you're learning
Curate and comment on industry content
Engage heavily with established accounts
When You're Stuck
Repurpose old high-performing content
Ask your audience what they want
Comment on industry news
Share a failure or lesson learned
Scheduling Best Practices
When to Schedule vs. Post Live Schedule: Core content posts, Threads, Carousels, Evergreen content
Post live: Real-time commentary, Responses to news/trends, Engagement with others
Queue Management
Maintain 1-2 weeks of scheduled content
Review queue weekly for relevance
Leave gaps for spontaneous posts
Adjust timing based on performance data
Reverse Engineering Viral Content Instead of guessing, analyze what's working for top creators in your niche:
Find creators β 10-20 accounts with high engagementCollect data β 500+ posts for analysisAnalyze patterns β Hooks, formats, CTAs that workCodify playbook β Document repeatable patternsLayer your voice β Apply patterns with authenticityConvert β Bridge attention to business results
Task-Specific Questions
What platform(s) are you focusing on?
What's your current posting frequency?
Do you have existing content to repurpose?
What content has performed well in the past?
How much time can you dedicate weekly?
Are you building personal brand, company brand, or both?
Related Skills
copywriting : For longer-form content that feeds sociallaunch-strategy : For coordinating social with launchesemail-sequence : For nurturing social audience via emailmarketing-psychology : For understanding what drives engagement 