Generate comprehensive market research reports (50+ pages) in the style of top consulting firms (McKinsey, BCG, Gartner). Features professional LaTeX formatting, extensive visual generation with scientific-schematics and generate-image, deep integration with research-lookup for data gathering, and multi-framework strategic analysis including Porter's Five Forces, PESTLE, SWOT, TAM/SAM/SOM, and BCG Matrix.
Market research reports are comprehensive strategic documents that analyze industries, markets, and competitive landscapes to inform business decisions, investment strategies, and strategic planning. This skill generates professional-grade reports of 50+ pages with extensive visual content, modeled after deliverables from top consulting firms like McKinsey, BCG, Bain, Gartner, and Forrester.
Key Features:
Comprehensive length: Reports are designed to be 50+ pages with no token constraints
Visual-rich content: 5-6 key diagrams generated at start (more added as needed during writing)
Data-driven analysis: Deep integration with research-lookup for market data
Multi-framework approach: Porter's Five Forces, PESTLE, SWOT, BCG Matrix, TAM/SAM/SOM
Professional formatting: Consulting-firm quality typography, colors, and layout
Actionable recommendations: Strategic focus with implementation roadmaps
Output Format: LaTeX with professional styling, compiled to PDF. Uses the market_research.sty style package for consistent, professional formatting.
When to Use This Skill
This skill should be used when:
Creating comprehensive market analysis for investment decisions
Developing industry reports for strategic planning
Analyzing competitive landscapes and market dynamics
Conducting market sizing exercises (TAM/SAM/SOM)
Evaluating market entry opportunities
Preparing due diligence materials for M&A activities
Creating thought leadership content for industry positioning
Developing go-to-market strategy documentation
Analyzing regulatory and policy impacts on markets
Building business cases for new product launches
Visual Enhancement Requirements
CRITICAL: Market research reports should include key visual content.
Every report should generate 6 essential visuals at the start, with additional visuals added as needed during writing. Start with the most critical visualizations to establish the report framework.
# Example: Generate a TAM/SAM/SOM diagram
python skills/scientific-schematics/scripts/generate_schematic.py \
"TAM SAM SOM concentric circle diagram showing Total Addressable Market $50B outer circle, Serviceable Addressable Market $15B middle circle, Serviceable Obtainable Market $3B inner circle, with labels and arrows pointing to each segment" \
-o figures/tam_sam_som.png --doc-type report
# Example: Generate Porter's Five Forces
python skills/scientific-schematics/scripts/generate_schematic.py \
"Porter's Five Forces diagram with center box 'Competitive Rivalry' connected to four surrounding boxes: 'Threat of New Entrants' (top), 'Bargaining Power of Suppliers' (left), 'Bargaining Power of Buyers' (right), 'Threat of Substitutes' (bottom). Each box should show High/Medium/Low rating" \
-o figures/porters_five_forces.png --doc-type report
Use generate-image for:
Executive summary hero infographics
Industry/sector conceptual illustrations
Abstract technology visualizations
Cover page imagery
# Example: Generate executive summary infographic
python skills/generate-image/scripts/generate_image.py \
"Professional executive summary infographic for market research report, showing key metrics in modern data visualization style, blue and green color scheme, clean minimalist design with icons representing market size, growth rate, and competitive landscape" \
--output figures/executive_summary.png
Recommended Visuals by Section (Generate as Needed)
Section
Priority Visuals
Optional Visuals
Executive Summary
Executive infographic (START)
-
Market Size & Growth
Growth trajectory (START), TAM/SAM/SOM (START)
Regional breakdown, segment growth
Competitive Landscape
Porter's Five Forces (START), Positioning matrix (START)
Market share chart, strategic groups
Risk Analysis
Risk heatmap (START)
Mitigation matrix
Strategic Recommendations
Opportunity matrix
Priority framework
Implementation Roadmap
Timeline/Gantt
Milestone tracker
Investment Thesis
Financial projections
Scenario analysis
Start with 6 priority visuals (marked as START above), then generate additional visuals as specific sections are written and require visual support.
Report Structure (50+ Pages)
Front Matter (~5 pages)
Cover Page (1 page)
Report title and subtitle
Hero visualization (generated)
Date and classification
Prepared for / Prepared by
Table of Contents (1-2 pages)
Automated from LaTeX
List of Figures
List of Tables
Executive Summary (2-3 pages)
Market Snapshot Box: Key metrics at a glance
Investment Thesis: 3-5 bullet point summary
Key Findings: Major discoveries and insights
Strategic Recommendations: Top 3-5 actionable recommendations
Executive Summary Infographic: Visual synthesis of report highlights
Appendix A: Methodology & Data Sources (1-2 pages)
Research methodology
Data collection approach
Data sources and citations
Limitations and assumptions
Appendix B: Detailed Market Data Tables (2-3 pages)
Comprehensive market data tables
Regional breakdowns
Segment details
Historical data series
Appendix C: Company Profiles (1-2 pages)
Brief profiles of key competitors
Financial highlights
Strategic focus areas
References/Bibliography
All sources cited
BibTeX format for LaTeX
Workflow
Phase 1: Research & Data Gathering
Step 1: Define Scope
Clarify market definition
Set geographic boundaries
Determine time horizon
Identify key questions to answer
Step 2: Conduct Deep Research
Use research-lookup extensively to gather market data:
# Market size and growth data
python skills/research-lookup/scripts/research_lookup.py \
"What is the current market size and projected growth rate for [MARKET] industry? Include TAM, SAM, SOM estimates and CAGR projections"
# Competitive landscape
python skills/research-lookup/scripts/research_lookup.py \
"Who are the top 10 competitors in the [MARKET] market? What is their market share and competitive positioning?"
# Industry trends
python skills/research-lookup/scripts/research_lookup.py \
"What are the major trends and growth drivers in the [MARKET] industry for 2024-2030?"
# Regulatory environment
python skills/research-lookup/scripts/research_lookup.py \
"What are the key regulations and policy changes affecting the [MARKET] industry?"
Step 3: Data Organization
Create sources/ folder with research notes
Organize data by section
Identify data gaps
Conduct follow-up research as needed
Phase 2: Analysis & Framework Application
Step 4: Apply Analysis Frameworks
For each framework, conduct structured analysis:
Market Sizing: TAM → SAM → SOM with clear assumptions
Porter's Five Forces: Rate each force High/Medium/Low with rationale
PESTLE: Analyze each dimension with trends and impacts
Generate visuals BEFORE writing the report. Use the batch generation script:
# Generate all standard market report visuals
python skills/market-research-reports/scripts/generate_market_visuals.py \
--topic "[MARKET NAME]" \
--output-dir figures/
Or generate individually:
# 1. Market growth trajectory
python skills/scientific-schematics/scripts/generate_schematic.py \
"Bar chart showing market growth from 2020 to 2034, with historical bars in dark blue (2020-2024) and projected bars in light blue (2025-2034). Y-axis shows market size in billions USD. Include CAGR annotation" \
-o figures/01_market_growth.png --doc-type report
# 2. TAM/SAM/SOM breakdown
python skills/scientific-schematics/scripts/generate_schematic.py \
"TAM SAM SOM concentric circles diagram. Outer circle TAM Total Addressable Market, middle circle SAM Serviceable Addressable Market, inner circle SOM Serviceable Obtainable Market. Each labeled with acronym and description. Blue gradient" \
-o figures/02_tam_sam_som.png --doc-type report
# 3. Porter's Five Forces
python skills/scientific-schematics/scripts/generate_schematic.py \
"Porter's Five Forces diagram with center box 'Competitive Rivalry' connected to four surrounding boxes: Threat of New Entrants (top), Bargaining Power of Suppliers (left), Bargaining Power of Buyers (right), Threat of Substitutes (bottom). Color code by rating: High=red, Medium=yellow, Low=green" \
-o figures/03_porters_five_forces.png --doc-type report
# 4. Competitive positioning matrix
python skills/scientific-schematics/scripts/generate_schematic.py \
"2x2 competitive positioning matrix with X-axis 'Market Focus (Niche to Broad)' and Y-axis 'Solution Approach (Product to Platform)'. Plot 8-10 competitors as labeled circles of varying sizes. Include quadrant labels" \
-o figures/04_competitive_positioning.png --doc-type report
# 5. Risk heatmap
python skills/scientific-schematics/scripts/generate_schematic.py \
"Risk heatmap matrix. X-axis Impact (Low to Critical), Y-axis Probability (Unlikely to Very Likely). Color gradient: Green (low risk) to Red (critical risk). Plot 10-12 risks as labeled points" \
-o figures/05_risk_heatmap.png --doc-type report
# 6. (Optional) Executive summary infographic
python skills/generate-image/scripts/generate_image.py \
"Professional executive summary infographic for market research report, modern data visualization style, blue and green color scheme, clean minimalist design" \
--output figures/06_exec_summary.png
% Key insight box (blue)
\begin{keyinsightbox}[Key Finding]
The market is projected to grow at 15.3% CAGR through 2030.
\end{keyinsightbox}
% Market data box (green)
\begin{marketdatabox}[Market Snapshot]
\begin{itemize}
\item Market Size (2024): \$45.2B
\item Projected Size (2030): \$98.7B
\item CAGR: 15.3%
\end{itemize}
\end{marketdatabox}
% Risk box (orange/warning)
\begin{riskbox}[Critical Risk]
Regulatory changes could impact 40% of market participants.
\end{riskbox}
% Recommendation box (purple)
\begin{recommendationbox}[Strategic Recommendation]
Prioritize market entry in the Asia-Pacific region.
\end{recommendationbox}
% Callout box (gray)
\begin{calloutbox}[Definition]
TAM (Total Addressable Market) represents the total revenue opportunity.
\end{calloutbox}
Figure Formatting
\begin{figure}[htbp]
\centering
\includegraphics[width=0.9\textwidth]{../figures/market_growth.png}
\caption{Market Growth Trajectory (2020-2030). Source: Industry analysis, company data.}
\label{fig:market_growth}
\end{figure}
Table Formatting
\begin{table}[htbp]
\centering
\caption{Market Size by Region (2024)}
\begin{tabular}{@{}lrrr@{}}
\toprule
\textbf{Region} & \textbf{Size (USD)} & \textbf{Share} & \textbf{CAGR} \\
\midrule
North America & \$18.2B & 40.3\% & 12.5\% \\
\rowcolor{tablealt} Europe & \$12.1B & 26.8\% & 14.2\% \\
Asia-Pacific & \$10.5B & 23.2\% & 18.7\% \\
\rowcolor{tablealt} Rest of World & \$4.4B & 9.7\% & 11.3\% \\
\midrule
\textbf{Total} & \textbf{\$45.2B} & \textbf{100\%} & \textbf{15.3\%} \\
\bottomrule
\end{tabular}
\label{tab:market_by_region}
\end{table}
For complete formatting reference, see assets/FORMATTING_GUIDE.md.
Integration with Other Skills
This skill works synergistically with:
research-lookup: Essential for gathering market data, statistics, and competitive intelligence
scientific-schematics: Generate all diagrams, charts, and visualizations
generate-image: Create infographics and conceptual illustrations
peer-review: Evaluate report quality and completeness
citation-management: Manage BibTeX references
Example Prompts
Market Overview Section
Write a comprehensive market overview section for the [Electric Vehicle Charging Infrastructure] market. Include:
- Clear market definition and scope
- Industry ecosystem with key stakeholders
- Value chain analysis
- Historical evolution of the market
- Current market dynamics
Generate 2 supporting visuals using scientific-schematics.
Competitive Landscape Section
Analyze the competitive landscape for the [Cloud Computing] market. Include:
- Porter's Five Forces analysis with High/Medium/Low ratings
- Top 10 competitors with market share
- Competitive positioning matrix
- Strategic group mapping
- Barriers to entry analysis
Generate 4 supporting visuals including Porter's Five Forces diagram and positioning matrix.
Strategic Recommendations Section
Develop strategic recommendations for entering the [Renewable Energy Storage] market. Include:
- 5-7 prioritized recommendations
- Opportunity sizing for each
- Implementation considerations
- Risk factors and mitigations
- Success criteria
Generate 3 supporting visuals including opportunity matrix and priority framework.
assets/FORMATTING_GUIDE.md: Quick reference for box environments and styling
Scripts
scripts/generate_market_visuals.py: Batch generate all report visuals
Troubleshooting
Common Issues
Problem: Report is under 50 pages
Solution: Expand data tables in appendices, add more detailed company profiles, include additional regional breakdowns
Problem: Visuals not rendering
Solution: Check file paths in LaTeX, ensure images are in figures/ folder, verify file extensions
Problem: Bibliography missing entries
Solution: Run bibtex after first xelatex pass, check .bib file for syntax errors
Problem: Table/figure overflow
Solution: Use \resizebox or adjustbox package, reduce image width percentage
Problem: Poor visual quality from generation
Solution: Use --doc-type report flag, increase iterations with --iterations 5
Use this skill to create comprehensive, visually-rich market research reports that rival top consulting firm deliverables. The combination of deep research, structured frameworks, and extensive visualization produces documents that inform strategic decisions and demonstrate analytical rigor.
