Diagnose and fix Customer.io common errors.
Use when troubleshooting API errors, delivery issues,
or integration problems with Customer.io.
Trigger with phrases like "customer.io error", "customer.io not working",
"debug customer.io", "customer.io issue".
Diagnose and fix the most frequent Customer.io integration errors: API status codes, SDK exceptions, delivery failures, campaign trigger issues, and transactional message problems.
Prerequisites
Access to Customer.io dashboard
API credentials configured
Access to application logs
HTTP Status Code Reference
Code
Meaning
Retryable
Action
200
Success
N/A
No action needed
400
Bad Request
No
Fix request payload — see details below
401
Unauthorized
No
Check API credentials
403
Forbidden
No
API key lacks permission for this endpoint
404
Not Found
No
Check endpoint URL or resource ID
408
Request Timeout
Yes
Retry with backoff
422
Unprocessable Entity
No
Validation error — check required fields
429
Rate Limited
Yes
Back off, respect Retry-After header
500
Internal Server Error
Yes
Retry with exponential backoff
503
Service Unavailable
Yes
Check status.customer.io, retry later
Instructions
Error 1: Authentication Failures (401/403)
// WRONG — mixing up API key types
import { TrackClient, APIClient, RegionUS } from "customerio-node";
// Track API uses Site ID + Track API Key (Basic Auth)
const cio = new TrackClient(siteId, trackApiKey, { region: RegionUS });
// App API uses App API Key (Bearer Auth) — DIFFERENT key
const api = new APIClient(appApiKey, { region: RegionUS });
// Common mistake: using Track API key for App API client
// const api = new APIClient(trackApiKey); // WRONG — will get 401
Fix: Verify you're using the right key type. Track API credentials are under "Tracking API Key" in Settings. App API key is under "App API Key" — it's a separate bearer token.
Error 2: Timestamp Format (400)
// WRONG — Customer.io expects Unix seconds, not milliseconds
await cio.identify("user-1", {
created_at: Date.now(), // 1704067200000 — TOO LARGE
});
// CORRECT — divide by 1000
await cio.identify("user-1", {
created_at: Math.floor(Date.now() / 1000), // 1704067200
});
Customer.io silently accepts millisecond timestamps but interprets them as dates thousands of years in the future, breaking segment conditions and campaign triggers.
Event name is case-sensitive — must match dashboard trigger exactly
User must be identified before tracking (call identify() first)
Campaign must be Active (not Draft or Paused)
User must match campaign's audience filter/segment
User must not be suppressed
Error 4: Transactional Message Failures (422)
import { APIClient, SendEmailRequest, RegionUS } from "customerio-node";
const api = new APIClient(process.env.CUSTOMERIO_APP_API_KEY!, {
region: RegionUS,
});
// Common 422 errors:
// 1. Wrong transactional_message_id
const request = new SendEmailRequest({
to: "[email protected]",
transactional_message_id: "999", // Must exist in dashboard
message_data: { name: "Jane" },
identifiers: { id: "user-123" },
});
// 2. Missing required message_data fields
// If template uses {{ data.reset_url }}, message_data must include reset_url
// 3. Invalid email address
// "to" must be a valid email format
Error 5: Rate Limiting (429)
// Implement backoff when you hit 429
async function withBackoff<T>(fn: () => Promise<T>, maxRetries = 3): Promise<T> {
for (let i = 0; i <= maxRetries; i++) {
try {
return await fn();
} catch (err: any) {
if (err.statusCode === 429 && i < maxRetries) {
// Respect Retry-After header if present, otherwise exponential backoff
const retryAfter = err.headers?.["retry-after"];
const delay = retryAfter
? parseInt(retryAfter) * 1000
: Math.pow(2, i) * 1000 + Math.random() * 500;
console.warn(`Rate limited. Retrying in ${delay}ms...`);
await new Promise((r) => setTimeout(r, delay));
continue;
}
throw err;
}
}
throw new Error("Max retries exceeded");
}
// Usage
await withBackoff(() => cio.identify("user-1", { email: "[email protected]" }));
Error 6: EU Region Mismatch
// WRONG — EU account hitting US endpoint
const cio = new TrackClient(siteId, apiKey, { region: RegionUS });
// Returns 401 because credentials are for EU workspace
// CORRECT
import { RegionEU } from "customerio-node";
const cio = new TrackClient(siteId, apiKey, { region: RegionEU });
Error 7: User Not Receiving Email
Diagnostic checklist:
Does the user have an email attribute? (Check People > user profile)
Is the user suppressed? (Check suppression list)
Has the email bounced before? (Check user Activity tab)
Is the campaign Active? (Check Campaigns list)
Does the user match the segment? (Check segment membership)
Is the sending domain verified? (Settings > Sending Domains)
Diagnostic Commands
# Test Track API authentication
curl -s -w "\nHTTP %{http_code}\n" \
-u "$CUSTOMERIO_SITE_ID:$CUSTOMERIO_TRACK_API_KEY" \
-X PUT "https://track.customer.io/api/v1/customers/test-diag" \
-H "Content-Type: application/json" \
-d '{"email":"[email protected]"}'
# Test App API authentication
curl -s -w "\nHTTP %{http_code}\n" \
-H "Authorization: Bearer $CUSTOMERIO_APP_API_KEY" \
"https://api.customer.io/v1/campaigns"
# Check Customer.io status
curl -s "https://status.customer.io/api/v2/status.json" | python3 -m json.tool