SEO & GEO (Generative Engine Optimization) for websites. Analyze keywords, generate schema markup, optimize for AI search engines (ChatGPT, Perplexity, Gemini, Copilot, Claude) and traditional search (Google, Bing). Use when user wants to improve search visibility.
npxskills add resciencelab/opc-skills--skill seo-geoLoading…
Comprehensive SEO and GEO (Generative Engine Optimization) for websites. Optimize for both traditional search engines (Google, Bing) and AI search engines (ChatGPT, Perplexity, Gemini, Copilot, Claude).
GEO = Generative Engine Optimization - Optimizing content to be cited by AI search engines.
Key Insight: AI search engines don't rank pages - they cite sources. Being cited is the new "ranking #1".
Get the target URL and analyze current SEO/GEO status.
Basic SEO Audit (Free):
python3 scripts/seo_audit.py "https://example.com"
Use this for: Quick technical SEO check (title, meta, H1, robots, sitemap, load time). No API needed.
Check Meta Tags:
curl -sL "https://example.com" | grep -E "<title>|<meta name=\"description\"|<meta property=\"og:|application/ld\+json" | head -20
Use this for: Quick check of essential meta tags and schema markup on any webpage.
Check robots.txt:
curl -s "https://example.com/robots.txt"
Use this for: Verify which bots are allowed/blocked. Critical for ensuring AI search engines can crawl your site.
Check sitemap:
curl -s "https://example.com/sitemap.xml" | head -50
Use this for: Verify sitemap structure and ensure all important pages are included for search engine discovery.
Verify AI Bot Access:
# These bots should be allowed in robots.txt:
- Googlebot (Google)
- Bingbot (Bing/Copilot)
- PerplexityBot (Perplexity)
- ChatGPT-User (ChatGPT with browsing)
- ClaudeBot / anthropic-ai (Claude)
- GPTBot (OpenAI)
Use WebSearch to research target keywords:
WebSearch: "{keyword} keyword difficulty site:ahrefs.com OR site:semrush.com"
WebSearch: "{keyword} search volume 2026"
WebSearch: "site:{competitor.com} {keyword}"
Analyze:
Apply the 9 Princeton GEO Methods (see references/geo-research.md):
| Method | Visibility Boost | How to Apply |
|---|---|---|
| Cite Sources | +40% | Add authoritative citations and references |
| Statistics Addition | +37% | Include specific numbers and data points |
| Quotation Addition | +30% | Add expert quotes with attribution |
| Authoritative Tone | +25% | Use confident, expert language |
| Easy-to-understand | +20% | Simplify complex concepts |
| Technical Terms | +18% | Include domain-specific terminology |
| Unique Words | +15% | Increase vocabulary diversity |
| Fluency Optimization | +15-30% | Improve readability and flow |
| -10% | AVOID - hurts visibility |
Best Combination: Fluency + Statistics = Maximum boost
Generate FAQPage Schema (+40% AI visibility):
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [{
"@type": "Question",
"name": "What is [topic]?",
"acceptedAnswer": {
"@type": "Answer",
"text": "According to [source], [answer with statistics]."
}
}]
}
Optimize Content Structure:
Meta Tags Template:
<title>{Primary Keyword} - {Brand} | {Secondary Keyword}</title>
<meta name="description" content="{Compelling description with keyword, 150-160 chars}">
<meta name="keywords" content="{keyword1}, {keyword2}, {keyword3}">
<!-- Open Graph -->
<meta property="og:title" content="{Title}">
<meta property="og:description" content="{Description}">
<meta property="og:image" content="{Image URL 1200x630}">
<meta property="og:url" content="{Canonical URL}">
<meta property="og:type" content="website">
<!-- Twitter Cards -->
<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:title" content="{Title}">
<meta name="twitter:description" content="{Description}">
<meta name="twitter:image" content="{Image URL}">
JSON-LD Schema (see references/schema-templates.md):
Check Content:
rel="noopener noreferrer"Schema Validation:
# Open Google Rich Results Test
open "https://search.google.com/test/rich-results?url={encoded_url}"
# Open Schema.org Validator
open "https://validator.schema.org/?url={encoded_url}"
Check Indexing Status:
# Google (use Search Console API or manual check)
open "https://www.google.com/search?q=site:{domain}"
# Bing
open "https://www.bing.com/search?q=site:{domain}"
Generate Report:
## SEO/GEO Optimization Report
### Current Status
- Meta Tags: ✅/❌
- Schema Markup: ✅/❌
- AI Bot Access: ✅/❌
- Mobile Friendly: ✅/❌
- Page Speed: X seconds
### Recommendations
1. [Priority 1 action]
2. [Priority 2 action]
3. [Priority 3 action]
### GEO Optimizations Applied
- [ ] FAQPage schema added
- [ ] Statistics included
- [ ] Citations added
- [ ] Answer-first structure
See references/platform-algorithms.md for detailed ranking factors.
This skill works best with:
Create or update AgentSkills. Use when designing, structuring, or packaging skills with scripts, references, and assets.
Create or update AgentSkills. Use when designing, structuring, or packaging skills with scripts, references, and assets.
Set up and use 1Password CLI (op). Use when installing the CLI, enabling desktop app integration, signing in (single or multi-account), or reading/injecting/running secrets via op.
CLI to manage emails via IMAP/SMTP. Use `himalaya` to list, read, write, reply, forward, search, and organize emails from the terminal. Supports multiple accounts and message composition with MML (MIME Meta Language).
Create or update AgentSkills. Use when designing, structuring, or packaging skills with scripts, references, and assets.
Create or update AgentSkills. Use when designing, structuring, or packaging skills with scripts, references, and assets.
Set up and use 1Password CLI (op). Use when installing the CLI, enabling desktop app integration, signing in (single or multi-account), or reading/injecting/running secrets via op.
CLI to manage emails via IMAP/SMTP. Use `himalaya` to list, read, write, reply, forward, search, and organize emails from the terminal. Supports multiple accounts and message composition with MML (MIME Meta Language).