Skip to main content Automate Mailchimp email marketing including campaigns, audiences, subscribers, segments, and analytics via Rube MCP (Composio). Always search tools first for current schemas.
npx skills add sickn33/antigravity-awesome-skills --skill mailchimp-automation agentic-skills ai-agents antigravity claude-code mcp ai-workflows
Mailchimp Automation via Rube MCP
Automate Mailchimp email marketing workflows including campaign creation and sending, audience/list management, subscriber operations, segmentation, and performance analytics through Composio's Mailchimp toolkit.
Prerequisites
Rube MCP must be connected (RUBE_SEARCH_TOOLS available)
Active Mailchimp connection via RUBE_MANAGE_CONNECTIONS with toolkit mailchimp
Always call RUBE_SEARCH_TOOLS first to get current tool schemas
Setup
Get Rube MCP : Add https://rube.app/mcp as an MCP server in your client configuration. No API keys needed — just add the endpoint and it works.
Verify Rube MCP is available by confirming RUBE_SEARCH_TOOLS responds
Call RUBE_MANAGE_CONNECTIONS with toolkit mailchimp
If connection is not ACTIVE, follow the returned auth link to complete Mailchimp OAuth
Confirm connection status shows ACTIVE before running any workflows
Core Workflows
1. Create and Send Email Campaigns When to use : User wants to create, configure, test, and send an email campaign.
MAILCHIMP_GET_LISTS_INFO - List available audiences and get list_id [Prerequisite]
MAILCHIMP_ADD_CAMPAIGN - Create a new campaign with type, audience, subject, from name [Required]
MAILCHIMP_SET_CAMPAIGN_CONTENT - Set HTML content for the campaign [Required]
MAILCHIMP_SEND_TEST_EMAIL - Send preview to reviewers before live send [Optional]
MAILCHIMP_SEND_CAMPAIGN - Send the campaign immediately [Required]
MAILCHIMP_SCHEDULE_CAMPAIGN - Schedule for future delivery instead of immediate send [Optional]
Key parameters for MAILCHIMP_ADD_CAMPAIGN :
type: "regular", "plaintext", "rss", or "variate" (required)
recipients__list__id: Audience/list ID for recipients
settings__subject__line: Email subject line
settings__from__name: Sender display name
settings__reply__to: Reply-to email address (required for sending)
settings__title: Internal campaign title
settings__preview__text: Preview text shown in inbox
Key parameters for MAILCHIMP_SET_CAMPAIGN_CONTENT :
campaign_id: Campaign ID from creation step (required)
html: Raw HTML content for the email
plain_text: Plain-text version (auto-generated if omitted)
template__id: Use a pre-built template instead of raw HTML
MAILCHIMP_SEND_CAMPAIGN is irreversible; always send a test email first and get explicit user approval
Campaign must be in "save" (draft) status with valid audience, subject, from name, verified email, and content before sending
MAILCHIMP_SCHEDULE_CAMPAIGN requires a valid future datetime; past timestamps fail
Templates and HTML content must include compliant footer/unsubscribe merge tags
Mailchimp uses double-underscore notation for nested params (e.g., settings__subject__line)
2. Manage Audiences and Subscribers When to use : User wants to view audiences, list subscribers, or check subscriber details.
MAILCHIMP_GET_LISTS_INFO - List all audiences with member counts [Required]
MAILCHIMP_GET_LIST_INFO - Get details for a specific audience [Optional]
MAILCHIMP_LIST_MEMBERS_INFO - List members with status filter and pagination [Required]
MAILCHIMP_SEARCH_MEMBERS - Search by email or name across lists [Optional]
MAILCHIMP_GET_MEMBER_INFO - Get detailed profile for a specific subscriber [Optional]
MAILCHIMP_LIST_SEGMENTS - List segments within an audience [Optional]
Key parameters for MAILCHIMP_LIST_MEMBERS_INFO :
list_id: Audience ID (required)
status: "subscribed", "unsubscribed", "cleaned", "pending", "transactional", "archived"
count: Records per page (default 10, max 1000)
offset: Pagination offset (default 0)
sort_field: "timestamp_opt", "timestamp_signup", or "last_changed"
fields: Comma-separated list to limit response size
stats.avg_open_rate and stats.avg_click_rate are 0-1 fractions, NOT 0-100 percentages
Always use status="subscribed" to filter active subscribers; omitting returns all statuses
Must paginate using count and offset until collected members match total_items
Large list responses may be truncated; data is under response.data.members
3. Add and Update Subscribers When to use : User wants to add new subscribers, update existing ones, or bulk-manage list membership.
MAILCHIMP_GET_LIST_INFO - Validate target audience exists [Prerequisite]
MAILCHIMP_SEARCH_MEMBERS - Check if contact already exists [Optional]
MAILCHIMP_ADD_OR_UPDATE_LIST_MEMBER - Upsert subscriber (create or update) [Required]
MAILCHIMP_ADD_MEMBER_TO_LIST - Add new subscriber (create only) [Optional]
MAILCHIMP_BATCH_ADD_OR_REMOVE_MEMBERS - Bulk manage segment membership [Optional]
Key parameters for MAILCHIMP_ADD_OR_UPDATE_LIST_MEMBER :
list_id: Audience ID (required)
subscriber_hash: MD5 hash of lowercase email (required)
email_address: Subscriber email (required)
status_if_new: Status for new subscribers: "subscribed", "pending", etc. (required)
status: Status for existing subscribers
merge_fields: Object with merge tag keys (e.g., {"FNAME": "John", "LNAME": "Doe"})
tags: Array of tag strings
Key parameters for MAILCHIMP_ADD_MEMBER_TO_LIST :
list_id: Audience ID (required)
email_address: Subscriber email (required)
status: "subscribed", "pending", "unsubscribed", "cleaned", "transactional" (required)
subscriber_hash must be MD5 of the lowercase email; incorrect casing causes 404s or duplicates
Use MAILCHIMP_ADD_OR_UPDATE_LIST_MEMBER (upsert) instead of MAILCHIMP_ADD_MEMBER_TO_LIST to avoid duplicate errors
status_if_new determines status only for new contacts; existing contacts use status
Use skip_merge_validation: true to bypass required merge field validation
MAILCHIMP_BATCH_ADD_OR_REMOVE_MEMBERS manages static segment membership, not list membership
4. View Campaign Reports and Analytics When to use : User wants to review campaign performance, open rates, click rates, or subscriber engagement.
MAILCHIMP_LIST_CAMPAIGNS - List sent campaigns with report summaries [Required]
MAILCHIMP_SEARCH_CAMPAIGNS - Find campaigns by name, subject, or content [Optional]
MAILCHIMP_GET_CAMPAIGN_REPORT - Get detailed performance report for a campaign [Required]
MAILCHIMP_LIST_CAMPAIGN_REPORTS - Bulk fetch reports across multiple campaigns [Optional]
MAILCHIMP_LIST_CAMPAIGN_DETAILS - Get link-level click statistics [Optional]
MAILCHIMP_GET_CAMPAIGN_LINK_DETAILS - Drill into specific link click data [Optional]
MAILCHIMP_LIST_CLICKED_LINK_SUBSCRIBERS - See who clicked a specific link [Optional]
MAILCHIMP_GET_SUBSCRIBER_EMAIL_ACTIVITY - Get per-subscriber campaign activity [Optional]
MAILCHIMP_GET_CAMPAIGN_CONTENT - Retrieve campaign HTML content [Optional]
Key parameters for MAILCHIMP_LIST_CAMPAIGNS :
status: "save", "paused", "schedule", "sending", "sent"
count / offset: Pagination (default 10, max 1000)
since_send_time / before_send_time: ISO 8601 date range filter
sort_field: "create_time" or "send_time"
fields: Limit response fields for performance
Key parameters for MAILCHIMP_GET_CAMPAIGN_REPORT :
campaign_id: Campaign ID (required)
Returns: opens, clicks, bounces, unsubscribes, timeseries, industry_stats
MAILCHIMP_LIST_CAMPAIGNS only returns high-level report_summary; use MAILCHIMP_GET_CAMPAIGN_REPORT for detailed metrics
Draft/unsent campaigns lack meaningful report data
When using fields parameter on LIST_CAMPAIGNS, explicitly request send_time and report_summary subfields
Pagination defaults are low (10 records); iterate with count and offset until total_items is covered
send_time is ISO 8601 with timezone; parse carefully
Common Patterns
ID Resolution Always resolve names to IDs before operations:
Audience name -> list_id : MAILCHIMP_GET_LISTS_INFO and match by name
Subscriber email -> subscriber_hash : Compute MD5 of lowercase email in code
Campaign name -> campaign_id : MAILCHIMP_SEARCH_CAMPAIGNS with query
Segment name -> segment_id : MAILCHIMP_LIST_SEGMENTS with list_id
Pagination Mailchimp uses offset-based pagination:
Use count (page size, max 1000) and offset (skip N records)
Continue until collected records match total_items from the response
Default count is 10; always set explicitly for bulk operations
Search endpoints max at 10 pages (300 results for 30/page)
Subscriber Hash Many endpoints require subscriber_hash (MD5 of lowercase email):
import hashlib
subscriber_hash = hashlib.md5(email.lower().encode()).hexdigest()
Known Pitfalls
ID Formats
list_id (audience ID) is a short alphanumeric string (e.g., "abc123def4")
campaign_id is an alphanumeric string
subscriber_hash is an MD5 hex string (32 characters)
Segment IDs are integers
Rate Limits
Mailchimp enforces API rate limits; use batching for bulk subscriber operations
High-volume use of GET_MEMBER_INFO and ADD_OR_UPDATE_LIST_MEMBER can trigger throttling
Use MAILCHIMP_BATCH_ADD_OR_REMOVE_MEMBERS for bulk segment operations
Parameter Quirks
Nested parameters use double-underscore notation: settings__subject__line, recipients__list__id
avg_open_rate and avg_click_rate are 0-1 fractions, not percentages
status_if_new only applies to new contacts in upsert operations
subscriber_hash must be MD5 of lowercase email; wrong casing creates phantom records
Campaign type is required for creation; most common is "regular"
MAILCHIMP_SEND_CAMPAIGN returns HTTP 204 on success (no body)
Content and Compliance
Campaign HTML must include unsubscribe link and physical address (merge tags)
Content must be set via MAILCHIMP_SET_CAMPAIGN_CONTENT before sending
Test emails require campaign to have content already set
Quick Reference Task Tool Slug Key Params List audiences MAILCHIMP_GET_LISTS_INFOcount, offsetGet audience details MAILCHIMP_GET_LIST_INFOlist_idCreate campaign MAILCHIMP_ADD_CAMPAIGNtype, recipients__list__id, settings__subject__lineSet campaign content MAILCHIMP_SET_CAMPAIGN_CONTENTcampaign_id, htmlSend test email MAILCHIMP_SEND_TEST_EMAILcampaign_id, test_emailsSend campaign MAILCHIMP_SEND_CAMPAIGNcampaign_idSchedule campaign MAILCHIMP_SCHEDULE_CAMPAIGNcampaign_id, schedule_timeGet campaign info MAILCHIMP_GET_CAMPAIGN_INFOcampaign_idSearch campaigns MAILCHIMP_SEARCH_CAMPAIGNSqueryList campaigns MAILCHIMP_LIST_CAMPAIGNSstatus, count, offsetReplicate campaign MAILCHIMP_REPLICATE_CAMPAIGNcampaign_idList subscribers MAILCHIMP_LIST_MEMBERS_INFOlist_id, status, count, offsetSearch members MAILCHIMP_SEARCH_MEMBERSquery, list_idGet member info MAILCHIMP_GET_MEMBER_INFOlist_id, subscriber_hashAdd subscriber MAILCHIMP_ADD_MEMBER_TO_LISTlist_id, email_address, statusUpsert subscriber MAILCHIMP_ADD_OR_UPDATE_LIST_MEMBERlist_id, subscriber_hash, email_address, status_if_newBatch members MAILCHIMP_BATCH_ADD_OR_REMOVE_MEMBERSlist_id, segment_idList segments MAILCHIMP_LIST_SEGMENTSlist_idCampaign report MAILCHIMP_GET_CAMPAIGN_REPORTcampaign_idAll reports MAILCHIMP_LIST_CAMPAIGN_REPORTScount, offsetLink click details MAILCHIMP_LIST_CAMPAIGN_DETAILScampaign_id, countSubscriber activity MAILCHIMP_GET_SUBSCRIBER_EMAIL_ACTIVITYcampaign_id, subscriber_hashMember recent activity MAILCHIMP_VIEW_RECENT_ACTIVITYlist_id, subscriber_hashCampaign content MAILCHIMP_GET_CAMPAIGN_CONTENTcampaign_id
When to Use This skill is applicable to execute the workflow or actions described in the overview.
Limitations
Use this skill only when the task clearly matches the scope described above.
Do not treat the output as a substitute for environment-specific validation, testing, or expert review.
Stop and ask for clarification if required inputs, permissions, safety boundaries, or success criteria are missing.
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