Analyzes competitor SEO and GEO strategies including their ranking keywords, content approaches, backlink profiles, and AI citation patterns. Reveals opportunities to outperform competition.
npxskills add vuralserhat86/antigravity-agentic-skills--skill competitor_intelligenceLoading…
This skill provides comprehensive analysis of competitor SEO and GEO strategies, revealing what's working in your market and identifying opportunities to outperform the competition.
Analyze SEO strategy for [competitor URL]
Compare my site [URL] against [competitor 1], [competitor 2], [competitor 3]
What content is driving the most traffic for [competitor]?
Analyze why [competitor] ranks #1 for [keyword]
How is [competitor] getting cited in AI responses? What can I learn?
When a user requests competitor analysis:
Identify Competitors
If not specified, help identify competitors:
### Competitor Identification Framework
**Direct Competitors** (same product/service)
- Search "[your main keyword]" and note top 5 organic results
- Check who's advertising for your keywords
- Ask: Who do customers compare you to?
**Indirect Competitors** (different solution, same problem)
- Search problem-focused keywords
- Look at alternative solutions
**Content Competitors** (compete for same keywords)
- May not sell same product
- Rank for your target keywords
- Include media sites, blogs, aggregators
Gather Competitor Data
For each competitor, collect:
## Competitor Profile: [Name]
**Basic Info**
- URL: [website]
- Domain Age: [years]
- Estimated Traffic: [monthly visits]
- Domain Authority/Rating: [score]
**Business Model**
- Type: [SaaS/E-commerce/Content/etc.]
- Target Audience: [description]
- Key Offerings: [products/services]
Analyze Keyword Rankings
### Keyword Analysis: [Competitor]
**Total Keywords Ranking**: [X]
**Keywords in Top 10**: [X]
**Keywords in Top 3**: [X]
#### Top Performing Keywords
| Keyword | Position | Volume | Traffic Est. | Page |
|---------|----------|--------|--------------|------|
| [kw 1] | [pos] | [vol] | [traffic] | [url] |
| [kw 2] | [pos] | [vol] | [traffic] | [url] |
#### Keyword Distribution by Intent
- Informational: [X]% ([keywords])
- Commercial: [X]% ([keywords])
- Transactional: [X]% ([keywords])
- Navigational: [X]% ([keywords])
#### Keyword Gaps (They rank, you don't)
| Keyword | Their Position | Volume | Opportunity |
|---------|----------------|--------|-------------|
| [kw 1] | [pos] | [vol] | [analysis] |
User: "Analyze why HubSpot ranks so well for marketing-related keywords"
Output:
# Competitive Analysis: HubSpot
## SEO Strategy Overview
HubSpot dominates marketing keywords through a combination of:
1. **Massive content moat** - 10,000+ blog posts
2. **Free tools as linkbait** - Website grader, email signature generator
3. **Educational brand** - Academy, certifications, courses
4. **Topic cluster model** - Pioneered the pillar/cluster approach
## What Makes Them Successful
### Content Strategy
**Publishing Volume**: 50-100 posts/month
**Average Word Count**: 2,500+ words
**Content Types**:
- In-depth guides (35%)
- How-to tutorials (25%)
- Templates & examples (20%)
- Data/research (10%)
- Tools & calculators (10%)
**Top Performing Content Pattern**:
1. Ultimate guides on broad topics
2. Free templates with email gate
3. Statistics roundup posts
4. Definition posts ("What is [term]")
### GEO Success Factors
HubSpot appears in AI responses frequently because:
1. **Clear definitions** at the start of every post
> "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them."
2. **Quotable statistics**
> "Companies that blog get 55% more website visitors"
3. **Comprehensive coverage** - AI trusts their authority
### Linkable Assets
| Asset | Backlinks | Why It Works |
|-------|-----------|--------------|
| Website Grader | 45,000+ | Free, instant value |
| Marketing Statistics | 12,000+ | Quotable reference |
| Blog Ideas Generator | 8,500+ | Solves real problem |
## Weaknesses to Exploit
1. **Content becoming dated** - Many posts 3+ years old
2. **Generic advice** - Lacks industry-specific depth
3. **Enterprise focus** - Underserves solopreneurs
4. **Slow innovation** - Same formats for years
## Your Opportunities
1. Create more specific, niche content they can't cover
2. Target long-tail keywords they ignore
3. Build interactive tools in emerging areas
4. Add original research they don't have
5. Focus on GEO-optimized definitions in your niche
Show me content [competitor] has that I don't, sorted by traffic potential
Find sites linking to [competitor 1] AND [competitor 2] but not me
What SERP features do competitors win? (Featured snippets, PAA, etc.)
How has [competitor]'s SEO strategy evolved over the past year?
Kaynak: Strategy Analytics - AI-Driven CI & Competitor Monitoring Repos
| Aşama | Doğrulama |
|---|---|
| 1 | Rakibin teknoloji değişikliği (örn: CMS veya Cloud sağlayıcı değişimi) izleniyor mu? |
| 2 | Toplanan zekâ (intelligence) doğrudan bir ürün kararına dönüştü mü? |
| 3 | Veriler yasal ve etik CI (SCIP) standartlarına uygun mu? |
Competitor Intelligence v2.0 - With Workflow
Audit Content Strategy
### Content Analysis: [Competitor]
**Content Volume**
- Total Pages: [X]
- Blog Posts: [X]
- Landing Pages: [X]
- Resource Pages: [X]
**Content Performance**
#### Top Performing Content
| Title | URL | Est. Traffic | Keywords | Backlinks |
|-------|-----|--------------|----------|-----------|
| [title 1] | [url] | [traffic] | [X] | [X] |
**Content Patterns**
- Average word count: [X] words
- Publishing frequency: [X] posts/month
- Content formats used:
- Blog posts: [X]%
- Guides/tutorials: [X]%
- Case studies: [X]%
- Tools/calculators: [X]%
- Videos: [X]%
**Content Themes**
| Theme | # Articles | Combined Traffic |
|-------|------------|------------------|
| [theme 1] | [X] | [traffic] |
| [theme 2] | [X] | [traffic] |
**What Makes Their Content Successful**
1. [Success factor 1 with example]
2. [Success factor 2 with example]
3. [Success factor 3 with example]
Analyze Backlink Profile
### Backlink Analysis: [Competitor]
**Overview**
- Total Backlinks: [X]
- Referring Domains: [X]
- Domain Rating: [X]
**Link Quality Distribution**
- High Authority (DR 70+): [X]%
- Medium Authority (DR 30-69): [X]%
- Low Authority (DR <30): [X]%
**Top Linking Domains**
| Domain | DR | Link Type | Target Page |
|--------|-----|-----------|-------------|
| [domain 1] | [DR] | [type] | [page] |
**Link Acquisition Patterns**
- Guest posts: [X]%
- Editorial/organic: [X]%
- Resource pages: [X]%
- Directories: [X]%
- Other: [X]%
**Linkable Assets (Content attracting links)**
| Asset | Type | Backlinks | Why It Works |
|-------|------|-----------|--------------|
| [asset 1] | [type] | [X] | [reason] |
Technical SEO Assessment
### Technical Analysis: [Competitor]
**Site Performance**
- Core Web Vitals: [Pass/Fail]
- LCP: [X]s
- FID: [X]ms
- CLS: [X]
- Mobile-friendly: [Yes/No]
**Site Structure**
- Site architecture depth: [X] levels
- Internal linking quality: [Rating]
- URL structure: [Clean/Messy]
- Sitemap present: [Yes/No]
**Technical Strengths**
1. [Strength 1]
2. [Strength 2]
**Technical Weaknesses**
1. [Weakness 1]
2. [Weakness 2]
GEO/AI Citation Analysis
### GEO Analysis: [Competitor]
**AI Visibility Assessment**
Test competitor content in AI systems for relevant queries:
| Query | AI Mentions Competitor? | What's Cited | Why |
|-------|------------------------|--------------|-----|
| [query 1] | Yes/No | [content] | [reason] |
| [query 2] | Yes/No | [content] | [reason] |
**GEO Strategies Observed**
1. **Clear Definitions**
- Example: [quote from their content]
- Effectiveness: [rating]
2. **Quotable Statistics**
- Example: [quote from their content]
- Effectiveness: [rating]
3. **Q&A Format Content**
- Examples found: [X] pages
- Topics covered: [list]
4. **Authority Signals**
- Expert authorship: [Yes/No]
- Citations to sources: [Yes/No]
- Original research: [Yes/No]
**GEO Opportunities They're Missing**
| Topic | Why Missing | Your Opportunity |
|-------|-------------|------------------|
| [topic 1] | [reason] | [action] |
Synthesize Competitive Intelligence
# Competitive Analysis Report
**Analysis Date**: [Date]
**Competitors Analyzed**: [List]
**Your Site**: [URL]
## Executive Summary
[2-3 paragraph overview of key findings and recommendations]
## Competitive Landscape
| Metric | You | Competitor 1 | Competitor 2 | Competitor 3 |
|--------|-----|--------------|--------------|--------------|
| Domain Authority | [X] | [X] | [X] | [X] |
| Organic Traffic | [X] | [X] | [X] | [X] |
| Keywords Top 10 | [X] | [X] | [X] | [X] |
| Backlinks | [X] | [X] | [X] | [X] |
| Content Pages | [X] | [X] | [X] | [X] |
## Competitor Strengths to Learn From
### [Competitor 1]
- **Strength**: [description]
- **Why It Works**: [analysis]
- **How to Apply**: [action item]
[Repeat for each competitor]
## Competitor Weaknesses to Exploit
### Gap 1: [Description]
- Who's weak: [competitors]
- Opportunity size: [estimate]
- Recommended action: [specific steps]
[Repeat for each gap]
## Keyword Opportunities
### Keywords to Target (Competitor overlap)
| Keyword | Volume | Avg Position | Best Strategy |
|---------|--------|--------------|---------------|
| [kw] | [vol] | [pos] | [strategy] |
### Untapped Keywords (No competitor coverage)
| Keyword | Volume | Difficulty | Opportunity |
|---------|--------|------------|-------------|
| [kw] | [vol] | [diff] | [description] |
## Content Strategy Recommendations
Based on competitor analysis:
1. **Create**: [Content type] about [topic] because [reason]
2. **Improve**: [Existing content] to match/exceed [competitor content]
3. **Promote**: [Content] to sites like [competitor's link sources]
## Action Plan
### Immediate (This Week)
1. [Action item]
2. [Action item]
### Short-term (This Month)
1. [Action item]
2. [Action item]
### Long-term (This Quarter)
1. [Action item]
2. [Action item]
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Create or update AgentSkills. Use when designing, structuring, or packaging skills with scripts, references, and assets.
Create or update AgentSkills. Use when designing, structuring, or packaging skills with scripts, references, and assets.
Set up and use 1Password CLI (op). Use when installing the CLI, enabling desktop app integration, signing in (single or multi-account), or reading/injecting/running secrets via op.
CLI to manage emails via IMAP/SMTP. Use `himalaya` to list, read, write, reply, forward, search, and organize emails from the terminal. Supports multiple accounts and message composition with MML (MIME Meta Language).